Aug 01
How to create a Web Design That Sells
How to Create a web design that sells ?Fortunately, that part is easy to explain. Unfortunately, it is not so easy to accomplish. Many web designers think of themselves as artists, but they think of this “art” in the wrong way. They think they’re visual artists who create art using the electronic medium of the web. That is not the case. Web designers are more like interactive or audience participation artists. They are more like illusionists and magicians than they are like mimes. This means your business site design is not about wowing the eyeballs, but instead getting the visitor involved in the site itself: getting them to click, to read, to participate. That is the true art of web design.
To accomplish this, your design must be simple, but not boring. It must be interactive, but easy to use. And most of all it must be gently guiding the visitor towards a goal: usually a sale, or the piece of information they have been searching for.
Let’s look at an all-time favorite of ultra-simplistic design: Google. This home page is probably the fastest-loading page on the web that consists of more than just “.” Yet its one of the most user-friendly and most-visited sites on the Internet. Another great example is eBay. A little more complex, yes, but still fast-loading and very clean to look at. Very rarely does a visitor to eBay not know how to use this site—everything is laid out for them simply and neatly. All while still selling.
Simple and effective design is much more than just graphics and obscure talk about “visual flow.” Its all about how the user interacts with the site and what the visitor can get out of the site quickly. Most definitely its about “selling” the site through its web design elements. Often this involves a strong mesh of team work between the designer, copywriter, and the back-end programmer.
